Our Story

Creating and crafting with all things yarn makes us happy, and we love every second of it!

Sometimes it’s the things we make. Sometimes it’s the things we find. And sometimes it’s the coming together of both of these for a good dose of unique yarn inspiration. Every now and then we also create a happy accident as we experiment with new ideas and get to share these with you as new products!

We’re mad about our pure merino wool and what is created with it (only sourced from happy sheep) – from our Epic Extreme and Gentle Giant balls of thick yarn, to our Cheeky Chunky wool skeins, Carefree Cotton yarn, and Macrame rope in multiple colours.

claire gelder weaving

Wool Couture all came about when founder and co-owner, Claire, swapped a high profile and pressured life of NHS Director to pursue her stress-relief passion for knitting and soon invested her business acumen into her burgeoning venture. You can’t keep an entrepreneurial spirit still for long and very soon Claire’s love for knitting and crocheting rapidly grew into the successful enterprise it is today, with loads more still to come. We’re never short of ideas! Originally inspired by giant knitting and crocheting, including arm-knitting, more brilliant crafts soon were added into the mix and became part of the Wool Couture offering, with a twist of macramé and the wonder of weaving.

What Claire is to wool and yarn crafting, Ali is to woodturning. Ali, co-owner of Wool Couture, turns her creative hand to fashion out all our knitting, crocheting and weaving tools from wood (only sourced from FSC forests) in our very own workshop in Yorkshire – completing the natural love affair between Wood and Wool. And it makes us just a little bit distinctive in the world of wool and yarn craft, which is rather novel and gives us a great opportunity to invent new things for you to try out and enjoy! The perfect combination of Claire creating, designing and dreaming up new patterns and products, and Ali turning all things tool-related in wood, means that Wool Couture is perfectly positioned to offer the choicest DIY kits around.

clair gelder knitting super chunky wool

Good design and great relationships come together through collaborations we have with kindred crafters, who express the same passion as us. And every now and then you’ll find these awesome creations in our ranges too – from unique designers who use our wonderful wool and yarn.

From day one it has been about designing, creating, making, and sharing (and of course selling too!) It’s Claire’s passion to share her love of all things yarn with you, and so the next part of this wonderful woolly journey sees the Wool Couture Studio & Makery open up for workshops and sharing space with like-minded independent businesses, crafters and creatives.

We are positive that the world would be an even better place if everyone spent at least fifteen minutes a day creating! We’d love you to be a part of our Wool Couture community.

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