Our John Lewis Launch!– Wool Couture
WE ARE CURRENTLY EXPERIENCING A HIGH VOLUME OF ORDERS. PLEASE BARE WITH US AS WE PROCESS THEM. THANK YOU FOR YOUR CONTINUED SUPPORT!

Our John Lewis Launch!

Our John Lewis Launch!

We have some very exciting news to tell you, that’s if you haven’t already heard. John Lewis Oxford Street are stocking Wool couture products! A selection of our knit kits will be hitting the shelves in that store from September. We are extremely pleased to have this opportunity, being able to share our passion for chunky knitting with even more people.

We respect and look up to John Lewis’ brand and identity. They have clear and fair values that all companies should try to emulate. The image below shows their three main beliefs, which they take very seriously – as do we.



'A better way of doing business' represents the strong ideas John Lewis have regarding how a successful and fair company should be run. Their partnership scheme means all employees are treated equally and have a personal investment in the company.

Encouraging a sustainable living is something we believe, in today’s society, all businesses should be trying their upmost to achieve. Our impact on the environment and our surroundings is growing by the day, and it is important we all remember this.

Supporting our communities is something very important to us. We have experienced great support from other business and organisations; it has been an immense help to us. We are excited to help others as our business grows. We are part of the Campaign for Wool, which aims to educate as many people as possible about the incredible benefits and versatility of wool in fashion, furnishings and everyday life. This in turn, supports many small businesses and local farmers whose livelihoods depend on the wool industry.

We are so excited to work with John Lewis, so we can spread the love of chunky knitting even more!

A range of our kits will be available in store and online.

We are confident our brand will fit in well with John Lewis' style and image. Our high quality merino wool means these beautiful kits make the perfect present for new knitters - or even a present to yourself, if you feel like a treat!

If you get the opportunity to pop in and see our kits in John Lewis we'd love to know. We are so excited about this new adventure, and hopefully you are too!

Claire x